Episode 16: Connecting with Your Market Through Swag with Andrea Pereira
Andrea Pereira started Rocket Science Branding in 2019 to help organizations cultivate their communities through branded merchandise. Having observed many organizations purchasing swag because that’s what their competitors did, selecting the wrong items because it’s what was trending, or simply struggling to communicate their ethos to their community, Andrea decided it was time to step in and step up.
Her team takes a true marketing approach to understand an organization’s goals, people, and purpose and then translates this into the tangible touchpoints to develop their community and brand love. A team of marketers for marketers, the Rocket Science Branding folks thrive on telling a brand’s story through strategic ideas and creative design to create lasting engagement.
In this episode, we discuss:
• How Andrea turned an interest in connection into a brand marketing company.
• Why having a set brand – colors, words, logo – is important for new customers and returning ones.
• Creating a community with your brand.
• How to think of branded products as a gift to employees or customers so you don’t purchase the wrong product.
I hope you will find this episode as exciting and informative as I have. Andrea knows it’s better to purchase no swag than to purchase the wrong swag.
Please let me know your thoughts!
Connect with Andrea Pereira
Website: https://www.rocketsciencebranding.com/
Steve Eschbach is founder and president of Eschbach Enterprises, Inc. (EE), a comprehensive business advisory firm focused on enhancing corporate value to take business owners to their next level of success. Through the various subsidiaries under the EE umbrella as well as the established affiliations/strategic partnerships he has established in his 40-plus years as a senior financial executive leader, Mr. Eschbach has the direct experience and/or knows subject matter professionals that enables business owners to continue to thrive. His companies over the years have represented both the sellers and buyers in dozens of business transactions over 40 years, ranging in size from under $100 thousand to over $15 billion, and in industries such as energy, technology, entertainment, healthcare management, retail and home services to name a few.
Building upon this, Mr. Eschbach is a published author, sought-after public speaker, audio and video podcast host at both the local and national levels and community leader – both past and present – on a number of community nonprofit boards and professional organizations. Mr. Eschbach holds a Bachelor of Science degree in Accounting from the University of Connecticut and a Master of Business Administration degree in Investment Finance from the University of Hartford. He has been a Chartered Financial Analyst since 1989 and is an Illinois licensed producer in life/health insurance as well real estate.
Connect with Steve Eschbach Website:
https://eschbachenterprises.com
LinkedIn: https://www.linkedin.com/in/speschbach
