Episode 15: Branding A Business with Michelle Bottino
Michelle Bottino is the is the owner of Fully Promoted of St. Charles. She has the privilege of helping other businesses grow by building a strategy for sharing their brand. Whether it is logoed apparel for the frontline sales team, swag to give away at trade shows, employee or customer appreciation gifts, or uniforms. Whatever the need is, Fully Promoted can design a plan to build up the brand and Brand Recognition is what helps a business prosper and grow.
Partnering with businesses to determine the best items to use, the timing, to stay ahead of deadlines, to really become a part of the marketing and human resources teams allows Michelle to use her sales and marketing degree and skillset along with her desire to help others.
In this episode, we discuss:
• Transitioning from having a travel-heavy job to finding a job with a community impact.
• The benefits of working with independent business owners that each have a unique experience can create unique, great products.
• Why branding is so important when it comes to customer experience, because recognizing a brand makes a person comfortable.
• Being vulnerable and letting people is the key to owning a business.
I hope you will find this episode as exciting and informative as I have.
Please let me know your thoughts!
Steve Eschbach is founder and president of Eschbach Enterprises, Inc. (EE), a comprehensive business advisory firm focused on enhancing corporate value to take business owners to their next level of success. Through the various subsidiaries under the EE umbrella as well as the established affiliations/strategic partnerships he has established in his 40-plus years as a senior financial executive leader, Mr. Eschbach has the direct experience and/or knows subject matter professionals that enables business owners to continue to thrive. His companies over the years have represented both the sellers and buyers in dozens of business transactions over 40 years, ranging in size from under $100 thousand to over $15 billion, and in industries such as energy, technology, entertainment, healthcare management, retail and home services to name a few.
Building upon this, Mr. Eschbach is a published author, sought-after public speaker, audio and video podcast host at both the local and national levels and community leader – both past and present – on a number of community nonprofit boards and professional organizations. Mr. Eschbach holds a Bachelor of Science degree in Accounting from the University of Connecticut and a Master of Business Administration degree in Investment Finance from the University of Hartford. He has been a Chartered Financial Analyst since 1989 and is an Illinois licensed producer in life/health insurance as well real estate.
Connect with Steve Eschbach Website:
https://eschbachenterprises.com
LinkedIn: https://www.linkedin.com/in/speschbach
